Troll Your Rivals.
Rally Your Fanbase.
Get The City Talking.
Light up your rivals and hype your fans with meme-powered billboards that dunk on your competition and spark real buzz before game day.
HOW IT WORKS
You know that feeling of pride for your team, camaraderie with your fellow fans, and hate for your rivals? That’s what we’re built on, and that’s what we build our campaigns on. We poke fun at rival teams and fanbases – sometimes lovingly, sometimes more directly – and always in good fun. With Rivalry Squad, you can troll your rivals, own the moment, and show your city (and your rivals) who really runs the game.
Step #1
Choose Your Rival
Pick your target team, fanbase, or city. Whether it’s across town or across the league, no one is safe.
Step #2
Drop The Meme
Work with our creative team or submit your own. We turn fan-fueled burns into billboard gold, customized for your local audience.
Step #3
Watch The City React
Your meme hits the streets (and the socials). Fans cheer, rivals fume, and the internet does its thing as your message goes viral.
The Science of Trolling
Billboards + Memes + Social Media = Instant Buzz
Memes are built to travel. Billboards and social media are built to be seen. Combine the three, and you’ve got a recipe for local shock value and internet gold. Your troll doesn’t just live in the minds of your rivals – it lives in screenshots, stories, and shares.Rivalries Drive Engagement & Pride
Rivalries go beyond the teams themselves. They're cultural fuel that ignites emotion, builds loyalty, sparks conversation, powers merch sales, and drives fan energy through the roof. Not to mention, it drives opposing fans crazy when you troll them.Out-of-Home Ads Seen by 80% of City Traffic
Unlike other channels, outdoor advertising stays in the line of sight—literally. And when it's meme-fueled and perfectly timed? People talk about it. Share it on social media. And spread it far beyond the street.Designed for Real-World AND Viral Moments
Every meme is crafted for maximum shareability. Our campaigns are more than just ads. They're cultural events that pop on social, turn heads in real life, and create the kind of cultural currency fans brag about.
Fan Reactions Speak for Themselves
“We pulled off the biggest troll in city history! Our meme went viral in 4 hours.”
– Booster Group Chair
“We didn’t just troll our rivals — we owned the week, lit up social media, and even got picked up on local news and sports radio. Worth every dollar.”
– Die-Hard NFL Fan
“We raised $36K for our NIL just from buzz around the our billboards. It gave our campaign personality and fans something fun to rally around.”
– Big 10 NIL Collective Board Member
"We were slammed all weekend after our billboard went up. Everyone came in talking about it. It wasn’t just a meme trolling our rivals — it was the story of the game.”
– Local Business Owner
“I’ve played in packed stadiums, but seeing my meme on a billboard in enemy territory? That was a different kind of rush. This is next-level fan energy.”
– Former Pro Athlete
“Sponsoring the billboard was a no-brainer. Our logo was right next to a viral meme that fans loved, and it felt authentic, local, energetic, and resulted in a 20% spike in customer traffic from the campaign.”
– Corporate Sponsor
“I couldn’t drive to work without seeing that stupid billboard. Y’all really spent money just to troll us? That’s next-level petty—and yeah, our whole city was talking about it.”
– Annoyed Fan of Rival Team
FREQUENTLY ASKED QUESTIONS
Q: Can I troll a team anonymously?
Yes. We offer the option of anonymous submissions and billing so you can stay behind the curtain while your billboard does the talking.
Q: Do you only use billboards, or are other out-of-home (OOH) media formats available?
We go way beyond billboards. While giant roadside takeovers are our signature move, we also deploy campaigns across a full range of out-of-home (OOH) media, including digital transit screens, wild postings, wallscapes, street-level posters, and even stadium placements. Wherever your rivals are looking, we’ll help you show up big.
Q: What kind of memes work best?
High-impact visuals, timely jokes, and cultural references that hit close to home. Our creative team can help tailor it to your rivalry and audience.
Q: Can I use my own design or meme?
Yes! Upload your own or work with our design team to punch it up. Either way, we’ll make sure it’s billboard-ready.
Q: What if I don’t have a design?
No worries—our meme team is standing by.
Q: How long does it take?
We can go from idea to billboard in as little as 48 hours.
Q: Can I do multiple cities or locations?
Absolutely. We specialize in multi-location drops for big moments.
Q: How long does a billboard or campaign stay up?
Typical campaigns run 7 days, but we offer custom durations based on your event timeline and goals.
Q: Can I run a campaign for an entire season?
Absolutely. We offer packages for rivalry week, home-and-away matchups, or full-season fan engagement.
Q: What if the opposing fans try to take it down?
Our placements follow platform guidelines, and we have backup creative ready if any content is flagged or challenged.
Q: Are there content restrictions?
We follow billboard provider policies and local advertising regulations—so no hate speech, defamation, or anything that crosses the line.
Q: Do you support college athletes and NIL campaigns?
Definitely. We work with NIL groups to boost athlete visibility, support merch drops, and stir up campus pride.
Q: What’s included in the package?
Each campaign includes design consultation, billboard placement, social media strategy, performance tracking, social media strategy, and public relations outreach to help it go viral.
Q: How do I know if it worked?
We provide a campaign summary with reach estimates, social media buzz monitoring, and any press pickups related to your billboard.
Q: How much does it cost?
Prices vary based on location, billboard type, duration, and creative needs. Pricing starts at $500 for a targeted campaign.
Have A Question?
Have questions or want to learn more? Drop us a line using the form below. We’ll hit you back with ideas and answers fast.
Ready to Troll Like a Pro?
Book a quick call to talk through your vision, get pricing details, and explore creative options. Let’s bring your rivalry to life on the biggest stages in town!
Meet The Squad
We started Rivalry Squad with one simple mission: Help fans talk trash louder, funnier, and bigger than ever before.We believe sports are about more than just scores. They're about passion, pride, and that undeniable urge to remind your rivals who runs the show. So we built a platform that lets you call out your opposition in the boldest way possible.No matter who you are, if you're ready to bring the noise, we're here to help. We give you everything you need to fire up your fans and stir up your rivals. Let’s get trolling!
Matt Stein
Founder & CEO
Matt grew up in Columbus, Ohio, where the local team’s rivalry wasn’t just a game – it was a way of life. The smack talk, the suspense, the entire week leading up to the game all stuck with him. That early love for the chaos of competition eventually collided with a big-league marketing career, where he worked as a Creative Director at some of the world’s top agencies and served as Chief Marketing Officer for private equity firms and their portfolio brands.But no matter how far his career took him, Matt never lost that itch to stir the pot on game day. He realized the same tactics used to build billion-dollar brands could be used to fuel fan pride, spark citywide buzz, and get under a rival’s skin in the best way possible.Now with Rivalry Squad, Matt is bringing it all together. Fan fire, creative chops, and a serious love for stirring the pot. Whether it's trolling your rivals or hyping your fanbase, he is here to help you make noise that cannot be ignored.
Thais Wozniak
Chief Client Officer
Born and raised in São Paulo, Brazil, Thais learned early on that rivalries weren’t just about sports. They were cultural moments that shaped identity and pride. Whether it was Corinthians vs. Palmeiras or Flamengo vs. everyone, she saw firsthand how pride, passion, and friendly fire could unite entire communities (and divide families over dinner).Now living in the U.S., Thais brings that same energy and understanding to her role as Chief Client Officer at Rivalry Squad. With a background as both a marketing executive and client services leader, she knows how to bridge creativity with execution and turn bold ideas into real-world impact. With a sharp eye for what fires up fans and what makes a message hit, she works closely with clients to ensure every campaign lands loud, clear, and unforgettable.From kickoff to final whistle, Thais is here to help you win the rivalry on the streets, on the socials, and in the hearts of your fans and rivals.
